FAQ
Plain answers about what we check, how your account is protected, what it costs and how to cancel.
A structured review of a Google Ads account covering settings, conversion tracking, bidding, budgets, keywords, search terms, ads and Performance Max where evidence is available. It records findings and investigation priorities, separates observations from hypotheses and states what could not be checked. It does not prove financial loss or guaranteed savings.
The premium report combines 36 account-engine checks, 14 performance checks and 100 additional report checks. These are not 150 independent confirmations of account health. Each result states its scope; missing evidence stays not assessed. Your report separates the checks defined from those actually assessed.
Only within that check's stated scope. For example, configured conversion actions do not prove your tags fire or count real customers. The report says what each result does and does not prove.
Findings cite dated evidence and affected account objects where captured. Unknowns stay visible, and a person reads every report before it is released to you. Neither an automated score nor human review proves that your tracking is correct or your account is profitable.
Yes. Use dated findings and captured campaign, ad or keyword references to ask precise questions. Where object-level evidence is missing, the report should identify the gap rather than recommend edits. Findings are not accusations of mismanagement.
No. Spend with no recorded conversions is an observation for a stated period, not proof of waste or recoverable savings. Results can depend on tracking, attribution and delayed conversions. Real customer acquisition costs and profitability need verified sales, revenue and margin inputs; missing inputs stay unknown.
Define the business goal and date range, validate conversion measurement, check evidence completeness, then inspect account settings and dated performance. Separate observed issues from hypotheses and proposed changes. Record prerequisites and an independent measurement plan before approving any intervention. Our methodology page explains these steps.
No. An indicative score is a limited diagnostic, not proof of overall account health. Its usefulness depends on which checks were applicable and actually assessed. A reviewed report adds scoped evidence and limitations; neither guarantees results.
Not necessarily. It means no conversions were recorded in the stated scope and period. Tracking gaps, attribution, delayed conversions or a mismatch between platform events and sales can affect that result. It does not establish recoverable savings or justify stopping a campaign by itself.
Choose a review cadence around material account changes, a new agency, measurement changes or a business decision. Before comparing reports, allow for your conversion delay and use comparable periods. A monthly credit is an allowance, not evidence that every account needs a monthly intervention.
Not from Google Ads metrics alone. Platform-reported ROAS is not profit, and a conversion is not necessarily a paying customer. Profitability needs verified revenue, costs and margins; real customer acquisition cost needs verified new customer counts. Without those inputs, the answer remains unknown.
Connect once you've created an account and confirmed your email address. Our application uses read-only requests and never changes campaigns, budgets, bids, ads or conversion settings. Google's permission screen says 'view and manage' because the Ads API has no separate read-only scope; the application restricts itself to approved reads. You can remove permission from your Google account.
No. Changes remain your decision. Observations and investigation priorities are not approval to change an account; measurement, relevance and other prerequisites must be verified first.
You can access your own report after operator review and release. Authorised operators can inspect it to prepare and review it. Reports are not public examples; the sample uses fictional data. If you share a downloaded PDF, its recipients can see its contents.
No. Ads Expert AI is independent and not affiliated with, endorsed by or sponsored by Google.
We aim to release it within two working days after payment, successful account connection, questionnaire completion and queueing your report.
Your target cost per customer, margins and priorities decide whether a figure is good or bad for you. Without them the report says so rather than guessing.
Dan Whitehouse, a UK Google Ads specialist, reads every report before it is released.
When it is released it appears in your dashboard, where you can read it and download the PDF.
£199 for a first audit, £149 for a follow-up audit, or £595 for five report credits. These three options are one-off payments in pounds; monthly subscriptions are also available.
No. We are not VAT registered, so the price shown is the price you pay.
Monthly report at £119 a month and Agency monthly at £499 a month. Each paid month adds report credits to your account, which you use to queue a report when you are ready. Reports are not sent automatically.
Yes, from the billing page in your dashboard. Cancelling stops the next renewal; your plan runs to the end of the period you have already paid for.
Read our Google Ads audit methodology, see pricing or the sample report. Still have a question? Email hello@adexpertsai.co.uk.