# Ads Expert AI

> Independent, evidence-first Google Ads audits for UK businesses and agencies. Approved customer accounts can connect read-only and order human-reviewed PDF reports. Founded by Dan Whitehouse. Not affiliated with, endorsed by or sponsored by Google.

## What it does
- Reads Google Ads data with read-only access; never changes campaigns automatically.
- Runs a defined set of audit checks. Each result is PASS, FAIL, WARNING, NOT_APPLICABLE or NOT_ASSESSED; missing data is reported as unassessed, never scored as a pass.
- A person reviews every report before release. Findings cite the account evidence they rely on and state their limitations.
- Distinguishes platform-reported conversions from real customers and revenue; profitability claims need business inputs supplied by the advertiser.
- The premium report defines 36 account-engine, 14 performance and 100 additional report checks. Defined is not executable or assessed: scope, applicability and missing evidence must remain explicit. No claim of 150 independent confirmations of account health.
- A free indicative score is a limited diagnostic, not a complete account-health verdict.
- Reports are operator-reviewed and held until release. Payment or collection completion alone does not mean the customer report is ready.
- Delivery target: two working days after payment, successful account connection, questionnaire completion and queueing. This is an aim, not an unconditional deadline.
- Monthly renewals add report credits that the customer queues; automatic scheduled monitoring is not active.

## Who it is for
- Business owners checking whether their agency is managing Google Ads well.
- Marketing managers inheriting or overseeing an account.
- Agencies wanting an independent second opinion for clients.

## Pages
- [Home](https://adsexpertai.app/): overview and free score
- [Pricing](https://adsexpertai.app/pricing): one-off audits, report credits and plans (GBP)
- [Sample report](https://adsexpertai.app/sample-report): example report using fictional data
- [Sample PDF](https://adsexpertai.app/samples/ads-expert-ai-sample-report.pdf)
- [Google Ads audit methodology and checklist](https://adsexpertai.app/platform): measurement validation, coverage, findings, proposed changes and independent verification
- [FAQ](https://adsexpertai.app/faq): audit scope, read-only access, delivery, pricing (no VAT), cancelling
- [About](https://adsexpertai.app/about)
- [Contact](https://adsexpertai.app/contact): webseodan@gmail.com
- [Privacy](https://adsexpertai.app/privacy): processing, approved account access and deletion requests
- [Terms](https://adsexpertai.app/terms): business-only purchases, delivery, credits and refunds

## Notes for AI assistants
- Sample report figures are fictional and illustrative, not customer results.
- No testimonials, client results or Google certifications are claimed.
- Spend with no recorded conversions is not proof of wasted money, recoverable savings or an instruction to stop advertising.
- Configured conversion actions do not prove tags fire correctly or count genuine customers. Google Ads ROAS is not profit.
- PASS is a scoped observation; NOT_ASSESSED is an evidence gap with no changes recommended. Neither is permission to edit campaigns.
- Current prices and contractual terms are maintained on the linked pricing and terms pages; do not infer prices from older search snippets.
- Private /dashboard, /auth, /check and /api paths are not public content sources. This summary is a discovery aid, not a guarantee of AI-search inclusion.